When H+I Adventures unveiled a new mountain bike tour through the Pyrenees — a route that winds its way from Spain into France and back again — they wanted the content to reflect the scale and soul of the experience. Not just another destination video, but something that showed the rhythm of the journey: the flow of the trails, the change in cultures, and the sense of discovery that comes with crossing borders by bike.
That’s where LOAM came in. Our task was to create a complete set of launch assets that captured the adventure in a way that felt real and inspired riders to see it for themselves.
We started by getting to the heart of the story. Working directly with H+I’s Chief Marketing Officer, we pulled out the key messages and emotions the film needed to carry. Not just where the tour goes, but what it feels like to ride it. From there, we translated those ideas into a storyboard that guided both the creative direction and the logistics of production.
Using our in-depth location knowledge and local partner network in the Pyrenees, we matched each scene to the landscapes and trails that would bring it to life, building a production plan that was as robust as it was flexible to mountain weather.
To support H+I’s launch campaign across digital and social channels, we produced:
A 1.5-minute hero film to introduce the Pyrenees tour – watch it on the live tour page.
Dedicated videos for the homepage and product page, each tailored to web requirements.
A set of Instagram Reels for short-form storytelling.
A library of still photography for ongoing marketing and PR use.
Once on the ground, our goal was to tell the story as naturally as possible, letting the terrain, light, and flow of each day shape the feel of the content. We mixed cinematic motion with candid moments to give a true sense of what this kind of adventure is all about: effort, reward, and connection to the landscape.
Each asset was then refined and formatted for its specific use, ensuring the film felt immersive on the big screen, the homepage edit loaded cleanly and fast, and the short-form clips landed with energy on social.
The final suite of content gave H+I Adventures everything they needed to launch their new Pyrenees tour with impact. The film and imagery quickly became central to their campaign, sparking interest among their audience and reinforcing H+I’s reputation for crafting genuine, world-class MTB adventures.
At LOAM, we specialise in the complex environments for outdoor sports brands where storytelling and logistics meet. Our value lies not just in operations, but in creating conditions for success:
If you’re planning a launch, looking to tell a better story, or need support delivering high-value MTB, Trail Running or any other outdoor sports related experience anywhere in the world we’d love to talk to you about it!
